Our Why
We built Pigment because most talented people aren't doing work they love.
We know because we were them. As founders and coaches, we watched ourselves and countless colleagues chase prestigious titles while that Sunday night dread persisted.
Here's the truth. Work that you’ll love is almost always the work you're great at. But most people never realize what that actually is.
Most people never had that great mentor, parent, coach to show them what they are truly great at.
Life's too short to only use 30% of your potential.
So we built pigment to show you the other 70%. We combined thousands of hours of career observations with established research to create a practical tool that reveals your natural talents and maps them to specific places where you'll thrive.
When your work matches who you are, everything changes. You stop enduring your job and start thriving.
Career Path Clarity
See exactly where your strengths create real value.
Built on Research
Built on top of decades of proven workplace research.
Beyond Personality Types
More than just labels - actionable insights you can use.
Designed for Modern Careers
Updated for today's jobs, not outdated career advice.
Methodology
Most career tests ask what you "like" or "prefer." But let's be honest – who really knows?
Pigment's core innovation is our scenario-based assessment approach that captures how you actually behave at work, not just what you think you prefer. Instead of asking if you "like" data analysis, we show you real workplace situations. Like: "Your team needs a decision, but you only have half the information. What do you do?" Your answers reveal how you actually work, not how you think you work.
Through 120 scenarios, we map over 80 traits that uncover patterns about what gives you energy versus what drains it. This approach combines thousands of hours of real-world career observations with established research—including Csikszentmihalyi's flow state research, strengths-based psychology frameworks, and Person-Environment Fit theory.
Because here's the thing – when you're naturally great at something, it energizes you. We help you find where your strengths and energy align.
THE DIFFERENCE
Practical Outcomes
Hundreds of people tell us Pigment reveals things other tests missed. Coaches use it as it actually helps their clients. Teams at top tech companies choose it to achieve bolder goals.
Continuously Improving
When someone improves their career based on our insights, we learn from it, improving our recommendations over time.
Solid Research
We built on decades of research about what makes people happy at work. We then made it actually useful for modern careers.
